(This is a text summary of the He Said She Said podcast from January 31, 2006. This is a weekly podcast that deals with a wide range of topics on Education and Educational Technology. The show’s host is Rob Reynolds and he is joined by Susan Smith Nash. The He Said She Said podcast is available every Tuesday evening on Xplana Radio.)
The topic of this podcast is monetizing the Web as a service. Specifically, Rob and Susan discuss how monetizing school or institutional Web sites can be a service, much the same way that the campus center travel agency or fast food franchise is. In those brick-and-mortar examples, the school provides a service that is needed by partnering with a third-party vendor and providing them space to operate. A portion of the revenue is, in some way, passed on to the institution. When it comes to monetizing the Web as a service, the arrangement is much the same. Susan gives some excellent examples of how this can be done and Rob says that schools not doing this are not providing their constituents with the services they need (and therefore not being very competitive). For more on this topic, please read Susan’s article from Monday: “Monetizing as a Service “
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