(This is a text summary of the He Said She Said podcast from January 25, 2006. This is a weekly podcast that deals with a wide range of topics on Education and Educational Technology. The show’s host is Rob Reynolds and he is joined by Susan Smith Nash. The He Said She Said podcast is available every Tuesday evening on Xplana Radio.)
The topic of this podcast is monetizing the Web and its impact on education. This is the first of a two-part (at least) series. In this podcast, Rob and Susan start off by outlining the primary ways that people are using to monetize Web sites — affiliate marketing, monetizing domains, and direct navigation. Susan expresses concern about the results of these trends on Web site design and content. Rob suggests that the genie is out of the bottle and that increased ad appearance and usage is but another example of content moving from broadcast –> narrowcast –> microcast –> nanocast. Susan rounds off the conversation by saying that there are responsible ways to monetize the Web, particularly when it comes to education. For more on this topic, please read Susan’s article from Monday: “Business Trends and E-Learning: Affiliates, Monetizing, Direct Navigation.”
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