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Update ons: Generation Y the most frequent visitor of libraries, nearly half of Americans create content online

Of the 53 percent of U.S. adults who said they visited a library in 2007, the biggest users were young adults aged 18 to 30 in the tech-loving group known as Generation Y, according to a survey by the Pew Internet & American Life Project said. The survey reveals that Internet users were more than twice as likely to patronize libraries as non-Internet users. Public libraries now offer virtual homework help, special gaming software programs, and some librarians even have created characters in the Second Life virtual world. — Reuters

Deloitte’s 2008 State of the Media Democracy survey found that 45 percent of survey respondents are developing Web sites, photo albums, blogs and music online to share with friends, family, peers and total strangers. The demand to access content “on the go” is also reflected strongly in the survey, with 36 percent of all respondents stating that they view their cell phone as an entertainment device - a rise from 24 percent in Deloitte’s previous survey - with digital cameras, text messaging, and games ranking highest as the applications consumers are most frequently using on their phones. — Reuters