(This is a text summary of the He Said She Said podcast from February 9, 2006. This is a weekly podcast that deals with a wide range of topics on Education and Educational Technology. The show’s host is Rob Reynolds and he is joined by Susan Smith Nash. A new He Said She Said podcast is available every week on Xplana Radio.)
In this podcast, Susan and Rob walk through four practical steps for monetizing educational Web sites. Specifically, they talk about:
- Making lists of all possible products (hardware and software) that might be beneficial to users of your Web site;
- Making lists of all possible database or study services that will help your users complete their learning tasks. These may include online libraries, tutoring services, etc.;
- Creating affiliations that will provide your users with meaningful placement or career counseling services;
- Making lists of the products you provide so that others will want to create marketing affiliations with you.
The idea is to provide meaningful links to products and services that you have filtered for quality and applicability to you users’ needs. The end result is a real service that can enhance your site and make you money while you sleep.
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